Most analytics maturity models are built for enterprises with dedicated data teams, mature governance, and five-figure tool budgets. Mid-market organisations score themselves against those standards and conclude they are behind when they are actually at the right stage for where they are.
This model is built for mid-market organisations. Five dimensions, three levels each, scored to give you a realistic view of where you stand, what profile that produces, and what to work on next - without the enterprise assumptions or a licence requirement.
Most maturity models are built for enterprises. This one is built for everyone else.
Five dimensions that define where you actually are
Maturity is not a single number. It is a profile across data quality, reporting capability, organisational structure, tooling, and governance. Most organisations are strong in one or two areas and weak in others - and the profile tells you more than the average score.
From score to next move
The model is designed to produce a clear next action, not just a benchmark. Each stage and profile maps to a set of practical priorities - things that will move the dial rather than just improve the score.
What the playbook covers
- Five dimensions of analytics maturity assessed on a three-level scale
- A scoring approach built for mid-market organisations, not enterprise benchmarks
- How to read your maturity profile and what each combination implies
- The practical next moves for each stage - not just a benchmark to compare against
- A framework you can reapply as your analytics capability develops
Who this is for
Data and analytics leaders, operations directors, and finance leads in mid-market organisations who want an honest picture of where their analytics capability stands and what to prioritise next.